Home / AI Tools for Sales / People.ai (now Backstory)
People.ai (now Backstory)
People.ai (now Backstory) is an AI tool for sales. Turns sales activity data into AI answers about pipeline health and deal risk. Pricing: paid, Custom / contact sales (as of November 2026).
Key facts
- Name
- People.ai (now Backstory)
- Primary profession
- Sales
- Category
- Conversation intelligence
- Pricing
- Paid: Custom / contact sales
- Pricing source
- https://www.backstory.ai/pricing
- Pricing as of
- November 2026
- Last verified
- November 1, 2026
Pricing verified November 1, 2026 against the vendor's official page.
Used by: Sales
Visit People.ai (now Backstory) ↗
What Backstory does
Backstory captures email, meeting, call, chat and CRM activity and connects it to deals and accounts, providing AI sales forecasting, deal summaries, stakeholder analysis and MEDDPICC scoring, accessible through AI assistants and Slack.
People.ai is now Backstory; the vendor states this on its own site and describes it as the same product on the same data infrastructure. Backstory reads email, meeting, call, chat and CRM activity, matches it to deals and accounts, and answers questions about pipeline health, deal risk and account strategy. It is catalogued here for revenue teams that want deal-level answers drawn from their own activity data.
Deal, pipeline and account intelligence
Described on backstory.ai's official pages and checked on November 1, 2026. Each point links to the page it came from; this directory has not tested the product. How we choose and verify.
- Backstory automatically captures activity from emails, meetings, calls and chat and matches each item to the right deal. (backstory.ai, as of November 1, 2026)
- Opportunities can be scored against MEDDPICC in seconds, with deal summaries and engagement scoring alongside the score. (backstory.ai, as of November 1, 2026)
- Pipeline health is shown stage by stage, with risk headlines and waterfall charts used in forecasting. (backstory.ai, as of November 1, 2026)
- Stakeholder analysis maps who is engaged, who has gone quiet and who has left the deal. (backstory.ai, as of November 1, 2026)
- Users ask questions in plain language and receive answers sourced to the meeting, the stakeholder and the deal value behind them. (backstory.ai, as of November 1, 2026)
- Account planning includes automated account plans, parent-account roll-ups, trending risks and custom signals. (backstory.ai, as of November 1, 2026)
Integrations
- Backstory connects to Salesforce, Microsoft Dynamics, Oracle, Gmail, Outlook, Zoom, Teams and Slack. (backstory.ai, as of November 1, 2026)
- It can connect to several CRM systems at once and present them in a single view. (backstory.ai, as of November 1, 2026)
- An MCP server gives AI tools access to deal data, with Claude, ChatGPT and Copilot named among the assistants that connect. (backstory.ai, as of November 1, 2026)
Platform and availability
- The vendor states that most teams are live in two to four weeks and that Backstory analyses two years of deal history from day one. (backstory.ai, as of November 1, 2026)
Best for
Sales leaders and revenue operations teams analyzing pipeline risk.
- Analyze pipeline and deal risk
- Score deals against MEDDPICC
Pick Backstory when the question is which deals are at risk and why, and the evidence should come from recorded activity rather than manually logged CRM notes. Teams comparing conversation intelligence commonly also look at Gong, while contact and account data may already sit in ZoomInfo; both serve Sales buyers. The verification standard is described in how we choose and verify tools.
Pricing
Paid: Custom / contact sales
No plan names or prices are published. The pricing page offers Request pricing and a quote tailored to the team, with no billing period shown.
Pricing as of November 2026; last verified November 1, 2026. Source: https://www.backstory.ai/pricing. How we check pricing.
Related alternatives
Editorial matches from this directory's catalog based on shared tasks, categories and professions; pricing comes from each vendor's public page as of November 2026; tools were not hands-on tested. How we choose and verify.
| Alternative | Best for | Pricing |
|---|---|---|
| Otter | People who spend much of the day in meetings and need reliable notes. | Freemium: Free plan; Pro from $8.33/user/month billed annually ($16.99 billed monthly) |
| Abridge | Health systems and clinicians that need documentation support from real encounters. | Paid: See vendor pricing |
| Ashby | Startups and scaling companies that want a single modern ATS and CRM instead of stitched-together tools. | Paid: From $400/month (All-In-One Foundations, up to 100 employees) |
| Gong | Sales leaders who want evidence from customer conversations and pipeline activity. | Paid: See vendor pricing |
| Copy.ai | Marketing and sales teams automating content workflows. | Paid: From $29/month billed monthly ($24 billed annually) |
| Apollo.io | Sales teams that need prospecting data and outreach in one system. | Freemium: Free plan; see vendor pricing |
| Chili Piper | Revenue teams with heavy inbound lead flow that need routing and instant meeting booking. | Paid: From $1,250/month (Growth), billed annually |
| Clay | Sales and growth teams building targeted prospect research at scale. | Freemium: Free plan; see vendor pricing |
FAQ
What is People.ai (now Backstory) used for?
Turns sales activity data into AI answers about pipeline health and deal risk. Sales leaders and revenue operations teams analyzing pipeline risk.
How much does People.ai (now Backstory) cost?
As of November 2026, People.ai (now Backstory) pricing is listed as paid: Custom / contact sales. No plan names or prices are published. The pricing page offers Request pricing and a quote tailored to the team, with no billing period shown.
What are alternatives to People.ai (now Backstory)?
Related alternatives to People.ai (now Backstory) in this directory include Otter, Abridge, Ashby, Gong, Copy.ai, Apollo.io, Chili Piper, Clay. Each alternative has a best-for summary and its own pricing on its tool page.
Is People.ai still the product name?
No. The official site states that People.ai is now Backstory, describing it as the same product and the same data infrastructure under the new name.
Source: backstory.ai, as of November 1, 2026.
Last updated 2026-11-01. People.ai (now Backstory) is a trademark of its owner; this site is independent and not affiliated.