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Yotpo
Yotpo is an AI tool for ecommerce. Turns customer reviews and UGC into marketing assets and tracks how AI engines recommend a brand's products. Pricing: freemium, Free plan (up to 50 monthly orders); paid from $89/month (as of November 2026).
Key facts
- Name
- Yotpo
- Primary profession
- Ecommerce
- Category
- Marketing & retention
- Pricing
- Freemium: Free plan (up to 50 monthly orders); paid from $89/month
- Pricing source
- https://www.yotpo.com/pricing
- Pricing as of
- November 2026
- Last verified
- November 1, 2026
Pricing verified November 1, 2026 against the vendor's official page.
Used by: Ecommerce
Task hubs: Marketing & Retention for Ecommerce
What Yotpo does
Yotpo combines Reviews & UGC with AI-generated review summaries, Loyalty & Referrals, and AI Visibility tracking across ChatGPT, Gemini and other AI engines, identifying signal gaps for product discovery.
Yotpo started with reviews and user-generated content and now sells two adjacent products: loyalty and referrals, and AI visibility tracking across shopping assistants. The reviews data is the common thread — the same content is displayed on product pages, used in loyalty campaigns and fed to the AI-visibility product as evidence. Brands buying one module should check how the others are priced.
Reviews, loyalty and AI visibility
Described on yotpo.com's official pages and checked on November 1, 2026. Each point links to the page it came from; this directory has not tested the product. How we choose and verify.
- Reviews & UGC covers collection and display across the buyer journey, with AI review summaries, customizable galleries, multilingual reviews and a sampling product for new launches. (yotpo.com, as of November 1, 2026)
- Loyalty & Referrals builds custom reward and referral programs, including rewards for reviewers and SMS or email milestone and urgency notifications. (yotpo.com, as of November 1, 2026)
- AI Visibility tracks how products rank in recommendations from ChatGPT, Gemini and other AI engines, and agents identify on-site and off-site signal gaps. (yotpo.com, as of November 1, 2026)
- The vendor says the platform connects through 180+ integrations and flexible APIs. (yotpo.com, as of November 1, 2026)
Commerce and marketing connections
- Named integrations include Shopify, BigCommerce, WooCommerce, Adobe Commerce, Salesforce Commerce Cloud, TikTok Shop, Google, Klaviyo, Mailchimp, Gorgias, Zendesk, Twilio Segment and Rebuy. (yotpo.com, as of November 1, 2026)
How Yotpo is delivered
- Yotpo is sold as separate product lines — Reviews & UGC, Loyalty & Referrals and AI Visibility — with their own plans rather than one all-inclusive price. (yotpo.com, as of November 1, 2026)
Best for
Ecommerce brands that want review collection plus visibility in AI shopping assistants.
- Review and UGC collection
- AI search visibility tracking
Yotpo is catalogued for Ecommerce under marketing and retention and appears in the Marketing & Retention for Ecommerce hub. It is the reviews-led option: compare Postscript for SMS and email retention, Klaviyo for the messaging platform, and Rebuy for on-site merchandising. The AI-visibility module is the newer purchase, so ask for its measurement method before treating ranking changes as proof of revenue impact.
Pricing
Freemium: Free plan (up to 50 monthly orders); paid from $89/month
Plans seen: Reviews & UGC Starter ($89/month, up to 500 orders per month), Pro ($169/month, up to 500 orders), Premium and Enterprise (custom quote). The FAQ cites a limited free plan for up to 50 monthly orders. Loyalty paid tiers start at $199/month.
Pricing as of November 2026; last verified November 1, 2026. Source: https://www.yotpo.com/pricing. How we check pricing.
Related alternatives
Editorial matches from this directory's catalog based on shared tasks, categories and professions; pricing comes from each vendor's public page as of November 2026; tools were not hands-on tested. How we choose and verify.
| Alternative | Best for | Pricing |
|---|---|---|
| HubSpot Marketing Hub | Marketing teams running campaigns on a CRM. | Freemium: Free plan; paid from $7/seat/month |
| Semrush | SEO and digital marketing teams. | Freemium: Free plan; paid from $117.33/month billed annually ($139 monthly) |
| Surfer | SEO and content teams optimizing for search and AI answers. | Paid: From $49/month billed yearly (Discovery plan) |
| Attentive | Mid-market and enterprise retail brands running high-volume SMS and email marketing. | Paid: Custom / contact sales |
| Klaviyo | Ecommerce teams building retention and lifecycle marketing. | Freemium: Free plan; see vendor pricing |
| Postscript | Shopify and DTC brands running high-volume SMS with a dedicated retention program. | Paid: From $100/month (Growth); Starter $0/month plus a $49 monthly minimum spend |
| AdCreative.ai | Performance marketers and agencies producing ad creatives. | Paid: From $39/month billed monthly (Starter) |
| Jasper | Marketing teams producing on-brand copy at volume. | Paid: From $59/seat/month billed yearly ($69 billed monthly) |
FAQ
What is Yotpo used for?
Turns customer reviews and UGC into marketing assets and tracks how AI engines recommend a brand's products. Ecommerce brands that want review collection plus visibility in AI shopping assistants.
How much does Yotpo cost?
As of November 2026, Yotpo pricing is listed as freemium: Free plan (up to 50 monthly orders); paid from $89/month. Plans seen: Reviews & UGC Starter ($89/month, up to 500 orders per month), Pro ($169/month, up to 500 orders), Premium and Enterprise (custom quote). The FAQ cites a limited free plan for up to 50 monthly orders. Loyalty paid tiers start at $199/month.
What are alternatives to Yotpo?
Related alternatives to Yotpo in this directory include HubSpot Marketing Hub, Semrush, Surfer, Attentive, Klaviyo, Postscript, AdCreative.ai, Jasper. Each alternative has a best-for summary and its own pricing on its tool page.
What does Yotpo’s AI Visibility product measure?
The vendor says it tracks product rankings in AI engines such as ChatGPT and Gemini, then uses agents to find gaps in on-site and off-site signals. It is a separate product line from reviews and loyalty.
Source: yotpo.com, as of November 1, 2026.
Last updated 2026-11-01. Yotpo is a trademark of its owner; this site is independent and not affiliated.