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Semrush

Semrush is an AI tool for marketing. SEO and marketing suite with AI search visibility tracking. Pricing: freemium, Free plan; paid from $117.33/month billed annually ($139 monthly) (as of 2026-10).

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What it does

Semrush bundles SEO tools with AI search features such as prompt tracking, AI visibility reports and sentiment monitoring.

Best for

SEO and digital marketing teams.

• SEO research
• AI visibility tracking

Pricing

Freemium: Free plan; paid from $117.33/month billed annually ($139 monthly)

Plans seen: Free ($0), SEO ($139 monthly/$117.33 annual), Starter ($199/$165.17), Pro+ ($299/$248.17), Advanced (custom). 7-day trial on paid plans.

As of 2026-10. Source: https://www.semrush.com/prices/. Last verified 2026-10-29.

Alternatives

• Surfer: Content and AI search visibility platform for SEO and content teams.
• Frase: Research and optimization tool for SEO content.
• MarketMuse: Content strategy and planning platform driven by topic modeling.

FAQ

What is Semrush used for?

SEO and marketing suite with AI search visibility tracking. SEO and digital marketing teams.

How much does Semrush cost?

Freemium. Free plan; paid from $117.33/month billed annually ($139 monthly) (as of 2026-10, per the vendor pricing page). Plans seen: Free ($0), SEO ($139 monthly/$117.33 annual), Starter ($199/$165.17), Pro+ ($299/$248.17), Advanced (custom). 7-day trial on paid plans.

What are alternatives to Semrush?

Other marketing tools in this directory include Surfer, Frase, MarketMuse.

Last updated 2026-10-29. Semrush is a trademark of its owner; this site is independent and not affiliated.