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Mailchimp
Mailchimp is an AI tool for small business. Email and SMS marketing platform with generative AI for content and predictive segmentation. Pricing: freemium, Free plan (250 contacts); Essentials $94/month for 12 months (as of November 2026).
Key facts
- Name
- Mailchimp
- Primary profession
- Small Business
- Category
- Marketing & customers
- Pricing
- Freemium: Free plan (250 contacts); Essentials $94/month for 12 months
- Pricing source
- https://mailchimp.com/pricing/
- Pricing as of
- November 2026
- Last verified
- November 1, 2026
Pricing verified November 1, 2026 against the vendor's official page.
Used by: Small Business
Task hubs: Marketing & Customers for Small Business
What Mailchimp does
Mailchimp runs email campaigns, SMS, automations, audience management, social marketing and reporting, with generative AI features and predictive segmentation.
Mailchimp remains an email-first marketing platform, with SMS, automations, audience insights and a growing set of AI features layered on. The AI is marketed as Intuit Intelligence and is explicitly beta on paid plans, English-only for some features, and subject to human review before sending. That caveat is worth reading before planning a workflow around it.
Email, SMS and automation
Described on mailchimp.com's official pages and checked on November 1, 2026. Each point links to the page it came from; this directory has not tested the product. How we choose and verify.
- Mailchimp is an email and SMS marketing platform, with send limits that vary by plan, from 6,000 emails a month on Standard to 150,000 on Premium. (mailchimp.com, as of November 1, 2026)
- SMS is available as an add-on to paid plans in select countries, requires application and approval, and credits are purchased monthly and do not roll over. (mailchimp.com, as of November 1, 2026)
- Automation features include enhanced automations on Standard and enhanced marketing automation flows on Premium, alongside actionable insights into audience growth and conversion funnels. (mailchimp.com, as of November 1, 2026)
- Premium adds predictive segmentation, while generative AI features and AI marketing tools are available across paid plans. (mailchimp.com, as of November 1, 2026)
- Intuit Intelligence is described as surfacing the next opportunity, such as winning back quiet customers, but is labelled beta with limited availability on paid plans and can make mistakes. (mailchimp.com, as of November 1, 2026)
- The platform covers email campaigns, transactional email, social media marketing, websites, reporting, lead generation, content creation, APIs, webhooks and a mobile app. (mailchimp.com, as of November 1, 2026)
Apps and commerce connections
- Mailchimp says it unites 300+ apps, with named examples including QuickBooks for real-time data sync, Salesforce for bi-directional sync, Shopify for personalised campaigns and Zapier for web services. (mailchimp.com, as of November 1, 2026)
AI features and free plan
- The vendor refers to a basic Free plan alongside Essentials, and offers a 14-day trial; certain AI features and functionality are available in English only. (mailchimp.com, as of November 1, 2026)
Best for
Small businesses running email and SMS marketing to a growing list.
- Build email campaigns
- Segment audiences and automate journeys
Mailchimp is catalogued for Small Business under marketing and customers and appears in the Marketing & Customers for Small Business hub. It is the safe default for email-first small businesses: compare Klaviyo for ecommerce flows, HubSpot Marketing Hub for a fuller CRM and marketing suite, Buffer for social scheduling and Postscript for SMS-first teams. Its AI is an assistant, not an autonomous marketer.
Pricing
Freemium: Free plan (250 contacts); Essentials $94/month for 12 months
Plans seen: Free ($0/month, limit of 250 contacts), Essentials ($94/month for 12 months), Standard ($143/month for 12 months), Premium ($2,700/month for 12 months, up to 150,000 emails). High-volume plans are custom.
Pricing as of November 2026; last verified November 1, 2026. Source: https://mailchimp.com/pricing/. How we check pricing.
Related alternatives
Editorial matches from this directory's catalog based on shared tasks, categories and professions; pricing comes from each vendor's public page as of November 2026; tools were not hands-on tested. How we choose and verify.
| Alternative | Best for | Pricing |
|---|---|---|
| Copy.ai | Marketing and sales teams automating content workflows. | Paid: From $29/month billed monthly ($24 billed annually) |
| Lawmatics | Law firms focused on client acquisition and intake. | Paid: Custom pricing (contact sales) |
| Notion | Teams that want AI grounded in their own workspace and connected tools. | Freemium: Free plan; see vendor pricing |
| HubSpot Marketing Hub | Marketing teams running campaigns on a CRM. | Freemium: Free plan; paid from $7/seat/month |
| Podium | Local service businesses that lose leads to slow response times. | Paid: Custom / contact sales |
| Canva | Non-designers and teams that need polished visual content quickly. | Freemium: Free plan; see vendor pricing |
| Buffer | Small teams and creators managing social channels. | Freemium: Free plan; paid from $5/month per channel |
| Zapier | Small teams automating repetitive work across multiple apps. | Freemium: Free plan; Professional from $19.99/month |
FAQ
What is Mailchimp used for?
Email and SMS marketing platform with generative AI for content and predictive segmentation. Small businesses running email and SMS marketing to a growing list.
How much does Mailchimp cost?
As of November 2026, Mailchimp pricing is listed as freemium: Free plan (250 contacts); Essentials $94/month for 12 months. Plans seen: Free ($0/month, limit of 250 contacts), Essentials ($94/month for 12 months), Standard ($143/month for 12 months), Premium ($2,700/month for 12 months, up to 150,000 emails). High-volume plans are custom.
What are alternatives to Mailchimp?
Related alternatives to Mailchimp in this directory include Copy.ai, Lawmatics, Notion, HubSpot Marketing Hub, Podium, Canva, Buffer, Zapier. Each alternative has a best-for summary and its own pricing on its tool page.
Is Mailchimp’s AI available in every language?
No. The vendor states that certain AI features and functionality are available in English only, and that Intuit Intelligence is beta with limited availability to paid-plan customers and can make mistakes. Users remain responsible for reviewing AI-generated content before sending.
Source: mailchimp.com, as of November 1, 2026.
Last updated 2026-11-01. Mailchimp is a trademark of its owner; this site is independent and not affiliated.